A practical, priority-led process
How We Work With Vastu Consultants
A digital-marketing engagement should not begin with:
“We will post 20 times, build 100 backlinks and run ads.”
Those are activities.
The better starting point is to understand the Vastu consultancy itself.
A strong plan asks:
- Who is the priority client?
- Which service deserves more visibility?
- Is the business local, pan-India or online?
- What does a prospect need to trust before enquiring?
- Where do enquiries currently come from?
- What is preventing more qualified consultations?
Our working process is built around those questions.
Step 1 — Understand the Business
We begin with the business model.
Important areas can include:
- residential vs commercial work,
- online vs in-person consultation,
- service areas,
- target cities,
- NRI clients,
- builders or architects,
- consultation format,
- pricing structure,
- team capacity,
- current enquiry sources.
The aim is to avoid recommending channels before understanding what the business actually wants to grow.
Step 2 — Review the Existing Digital Presence
The review can include:
Website
- service clarity,
- information architecture,
- mobile usability,
- conversion paths,
- forms,
- WhatsApp,
- trust elements.
SEO
- indexation,
- keyword-to-page mapping,
- service pages,
- local search,
- internal links,
- topical coverage.
Google Business Profile
Where the business is eligible:
- profile completeness,
- service relevance,
- reviews,
- photos,
- business information,
- local visibility.
Social Media
- profile positioning,
- content quality,
- platform fit,
- consistency,
- authority,
- conversion paths.
Paid Advertising
- campaign readiness,
- landing page,
- tracking,
- offer,
- qualification.
Lead Flow
- enquiry source,
- form fields,
- WhatsApp message,
- response process,
- qualification,
- follow-up.
Step 3 — Identify the Real Bottleneck
The marketing problem may not be lack of traffic.
Typical bottlenecks include:
Weak Discovery
People cannot find the practice.
Weak Positioning
The business looks similar to every competitor.
Weak Trust
Visitors do not have enough evidence to contact the consultant.
Weak Conversion
Traffic exists but the next step is unclear.
Poor Lead Quality
Campaigns generate contacts but not useful enquiries.
Poor Follow-Up
Good prospects are not handled consistently.
Poor Measurement
The business does not know which channel is producing qualified consultations.
The strategy should address the bottleneck rather than adding activity around it.
Step 4 — Prioritise the Right Channels
Not every Vastu consultant needs all channels at once.
Possible priorities include:
- website correction,
- local SEO,
- SEO content,
- Google Business Profile,
- social media,
- Google Ads,
- Meta Ads,
- landing pages,
- WhatsApp funnel,
- reputation,
- YouTube.
The correct sequence depends on the situation.
Step 5 — Define the Implementation Scope
Once priorities are clear, the work can be divided into:
One-Time Foundation Work
Examples:
- website restructuring,
- tracking setup,
- landing-page build,
- profile optimisation.
Ongoing Growth Work
Examples:
- SEO,
- content,
- social media,
- campaign management,
- optimisation.
Strategic Review
Some businesses may need periodic direction rather than full execution.
Step 6 — Implement With Measurement
Execution should include measurable checkpoints.
Depending on the channel, these can include:
- indexed pages,
- search impressions,
- qualified traffic,
- enquiries,
- lead source,
- cost per qualified enquiry,
- consultation bookings.
We avoid treating likes, follower counts or raw click volume as the only measure of success.
Step 7 — Review and Refine
Marketing should respond to evidence.
For example:
- a page may receive impressions but no clicks;
- a campaign may generate many low-quality leads;
- a social content format may create meaningful profile visits;
- a city may show stronger demand;
- a landing page may create friction.
Those signals should change the plan.
What We Will Not Recommend Without a Reason
We do not recommend something merely because it is popular.
Examples:
- daily posting with no content purpose,
- paid ads before a landing page is ready,
- hundreds of backlinks without quality,
- dozens of city pages without local value,
- AI-generated articles for volume,
- rebranding when the real problem is lead handling.
What the Client Should Expect to Contribute
Good marketing also requires business information.
Useful inputs may include:
- services,
- geography,
- existing clients,
- frequently asked questions,
- consultation process,
- photographs,
- genuine reviews,
- business priorities,
- current lead data.
Marketing becomes stronger when it reflects how the professional actually works.
FAQ
Frequently Asked Questions
Do you always begin with an audit?
A structured review is usually useful when the business already has a website, profiles or campaigns. A new business may begin with positioning and foundation planning.
Do I need to use every marketing channel?
No. The objective is to choose the few channels that fit the business and stage.
Can you advise without executing the work?
Yes. Strategy and implementation can be scoped separately.
How do you decide what should be done first?
By identifying the gap with the greatest likely effect on discovery, trust, conversion or qualified demand.
Start With a Structured Digital Presence Review
Begin with the business model, current evidence and the most important gap—not a predetermined channel package.
Consultation and quotation are handled through Hemant Kumar Sharma's primary professional website, hemant.co.in.