Positioning and target audience
We review who the practice wants to attract and whether that is clear online. This may include residential clients, commercial clients, builders, architects, local service areas, online consultations or NRI audiences where genuinely served.
Questions may include:
- What are the most important services commercially?
- Which clients are most suitable?
- Is the consultant positioned as local, specialist, premium, online or broad-market?
- Does the current messaging make that distinction clear?